Amazfit Active Edge Smartwatch is launching in India on 27th Feb at 12999 INR

Amazfit, a global pioneer in smart wearables owned by Zepp Health (NYSE: ZEPP), is set to launch its latest innovation tailored for the dynamic and diverse Indian market – the Amazfit Active Edge. This rugged smartwatch is designed to resonate with the spirited and active lifestyles embraced by individuals across the country.

Amazfit Active Edge Smart Watch with Stylish Rugged Sport & Fitness Design, GPS, AI Health Coach for Gym, Outdoor, Workouts & Exercise, 16 Days Battery, 10 ATM Water resistant

The Amazfit Active Edge, launching on February 27, 2024, introduces a bold and distinctive style, embodying the fusion of rugged durability and urban streetwear fashion. Crafted to endure the challenges of an active life, this smartwatch is the perfect companion for those who seek a balance between style, functionality, and health.

The Active Edge boasts a robust design, providing resistance against bumps and scrapes encountered during an active lifestyle. The vibrant dual-colour design with a unique translucent strap allows the Amazfit Active Edge to blend with any outfit, mood, or occasion seamlessly. With a water-resistant grade of 10 ATM, the Active Edge is ideal for various activities, whether it's a workout at the gym, a skate park session, or a beach getaway. The smartwatch offers an impressive battery life of up to 16 days with typical use, ensuring it keeps up with your routine without interruption. Just like its sibling, the Amazfit Active, the Active Edge supports five satellite systems for accurate GPS tracking, enables custom training templates, and facilitates sharing data with popular fitness communities and apps such as Adidas Running, Strava, and Komoot.

"The unveiling of the Amazfit Active Edge Smartwatch heralds a revolutionary approach to holistic well-being, epitomized by its sleek yet rugged sport and fitness design. With integrated GPS and an AI Health Coach tailored for gym, outdoor, workouts, and exercises, it redefines the essence of a companion for an active lifestyle. Boasting an impressive 16 days of battery life and 10 ATM water resistance, it empowers users to embark on their wellness journey with unwavering confidence and unparalleled durability." - CP Khandelwal, CEO of PR Innovations, the Official Brand Empowerment Partner of Amazfit in India

The Amazfit Active Edge will be available in India starting February 27, 2024, with a competitive launch price of ₹12,999. The watch can be purchased on Amazon, the official Amazfit website, and through Amazfit's authorized retail partners across the country.