Who We Are

Welcome to Amazfit, a leading global smart wearables brand owned by Zepp Health (NYSE: ZEPP), a health technology company, dedicated to serving the wellness and fitness communities worldwide.

What We 

Believe In

At Amazfit, we believe in the power of human potential and that limits are self-imposed. Everything we do, from AI-powered smartwatches and fitness trackers to comprehensive wellness services, is meticulously designed to empower you. 


Our goal is to help you up your game in life and sports while prioritizing your well-being. Whether you're striving for peak fitness, excelling as a professional athlete, or simply embracing life's journey, Amazfit is a community united by the pursuit of reaching our greatest potential. 


Our tagline, "Up Your Game" celebrates our ethos of encouraging everyone to break barriers and exceed expectations.

What We Are 

Passionate About

Design

With outstanding craftsmanship, the Amazfit smartwatches meticulous design process ensures that every feature is optimized for various fitness levels, health goals, and lifestyles and we are honored to receive iF Design and Red Dot Design Awards for exceptional style and functionality.

Health & Technology

Our products are built from the ground up with a singular focus on wellness and fitness. We develop every component - from the chipset and biosensors to the operating system, algorithms, apps, and the device itself - to better serve your wellness and fitness needs. 


By placing health at the core of our products, rather than treating it as a mere byproduct of other accessories, we ensure that our users receive the most dedicated and comprehensive support for their fitness journeys.


An AI-powered health management platform that delivers cloud-based 24/7 actionable insights and guidance to help users attain their fitness and wellness goals.

Our Values

Inclusivity

We strive to create products that are accessible and beneficial to everyone, regardless of their fitness level or lifestyle.

Your Privacy

We prioritize your privacy and are committed to protecting your personal data. We developed our powerful Zepp Operating System to accurately collect your data, keep it safe and protected. We don't sell your data; user data is safely stored on the cloud and protected by advanced security measures. When shopping for Amazfit on Amazon, all the data is stored by Amazon Web Services (AWS) using AWS's cloud infrastructure in the US.

A Better Planet

We are dedicated to sustainability and making a positive impact on the environment, from partnering with non-profit organizations to developing environmentally product packaging.

What We Offer

Our Product Series

At Amazfit, we lead, champion, and inform all types of athletes around the world, empowering them to make today better than yesterday and tomorrow better than today. Our smart wearables and services are designed to help you live an active and fitness-forward lifestyle, and to ultimately take control of your well-being.

Lifestyle Series

Experience smartwatches designed for any lifestyle, combining fashionable design with cutting-edge technology. This flagship series is your perfect smart partner for everyday life, health, and fitness.

Performance Series

Empower yourself to unleash your inner athlete. This series utilizes advanced positioning and sports tracking technologies, along with AI-powered training guidance tailored to each user, helping you achieve peak performance.

Adventure Series

Built for bold outdoor explorers, this series features military-grade toughness and accurate GPS tracking. Whether you're in hot deserts, polar glaciers, or deep waters, the Adventure Series is designed to help you conquer the harshest environments.

Essential Series

This series makes the first steps into smart health and fitness attainable for everyone. Offering compact and intuitive smart wearables, this series makes it easy to start your wellness journey.

Our Technology Offer

Privacy and Data

At Amazfit, customer trust is our top priority and maintaining it is an ongoing commitment. We developed our powerful Zepp Operating System to accurately collect your data, keep it safe and protected. 


We don't sell your data; user data is safely stored on the cloud and protected by advanced security measures. When shopping for Amazfit on Amazon, all the data is stored by Amazon Web Services (AWS) using AWS's cloud infrastructure in the US.

Unlock Your Potential

Join over 42 million daily active users in over 90 countries who trust Amazfit for their wearable technology, wellness, and fitness needs. Let's embark on this journey of unlocking potential together.

Discover More

Have more questions about Amazfit? 

Discover how Amazfit can enhance your life today.

Who We Are

Welcome to Amazfit, a leading global smart wearables brand owned by Zepp Health (NYSE: ZEPP), a health technology company, dedicated to serving the wellness and fitness communities worldwide.

What We 

Believe In

At Amazfit, we believe in the power of human potential and that limits are self-imposed. Everything we do, from AI-powered smartwatches and fitness trackers to comprehensive wellness services, is meticulously designed to empower you.


Our goal is to help you up your game in life and sports while prioritizing your well-being. Whether you're striving for peak fitness, excelling as a professional athlete, or simply embracing life's journey, Amazfit is a community united by the pursuit of reaching our greatest potential.


Our tagline, "Up Your Game" celebrates our ethos of encouraging everyone to break barriers and exceed expectations.

What We Are Passionate About

Design

With outstanding craftsmanship, the Amazfit smartwatches meticulous design process ensures that every feature is optimized for various fitness levels, health goals, and lifestyles and we are honored to receive iF Design and Red Dot Design Awards for exceptional style and functionality.

Health & Technology

Our products are built from the ground up with a singular focus on wellness and fitness. We develop every component - from the chipset and biosensors to the operating system, algorithms, apps, and the device itself - to better serve your wellness and fitness needs.


By placing health at the core of our products, rather than treating it as a mere byproduct of other accessories, we ensure that our users receive the most dedicated and comprehensive support for their fitness journeys.


An AI-powered health management platform that delivers cloud-based 24/7 actionable insights and guidance to help users attain their fitness and wellness goals.

Our Values

Inclusivity

We strive to create products that are accessible and beneficial to everyone, regardless of their fitness level or lifestyle.

Your Privacy

We prioritize your privacy and are committed to protecting your personal data. We developed our powerful Zepp Operating System to accurately collect your data, keep it safe and protected. We don't sell your data; user data is safely stored on the cloud and protected by advanced security measures. When shopping for Amazfit on Amazon, all the data is stored by Amazon Web Services (AWS) using AWS's cloud infrastructure in the US.

A Better Planet

We are dedicated to sustainability and making a positive impact on the environment, from partnering with non-profit organizations to developing environmentally product packaging.

What We Offer

Our Product Series

At Amazfit, we lead, champion, and inform all types of athletes around the world, empowering them to make today better than yesterday and tomorrow better than today. Our smart wearables and services are designed to help you live an active and fitness-forward lifestyle, and to ultimately take control of your well-being.

Lifestyle Series

Experience smartwatches designed for any lifestyle, combining fashionable design with cutting-edge technology. This flagship series is your perfect smart partner for everyday life, health, and fitness.

Performance Series

Empower yourself to unleash your inner athlete. This series utilizes advanced positioning and sports tracking technologies, along with AI-powered training guidance tailored to each user, helping you achieve peak performance.

Adventure Series

Built for bold outdoor explorers, this series features military-grade toughness and accurate GPS tracking. Whether you're in hot deserts, polar glaciers, or deep waters, the Adventure Series is designed to help you conquer the harshest environments.

Essential Series

This series makes the first steps into smart health and fitness attainable for everyone. Offering compact and intuitive smart wearables, this series makes it easy to start your wellness journey.

Our Technology Offer

Privacy and Data

At Amazfit, customer trust is our top priority and maintaining it is an ongoing commitment. We developed our powerful Zepp Operating System to accurately collect your data, keep it safe and protected. We don't sell your data; user data is safely stored on the cloud and protected by advanced security measures. When shopping for Amazfit on Amazon, all the data is stored by Amazon Web Services (AWS) using AWS's cloud infrastructure in the US.

Unlock Your Potential

Join over 42 million daily active users in over 90 countries who trust Amazfit for their wearable technology, wellness, and fitness needs. Let's embark on this journey of unlocking potential together.

Discover More

Have more questions about Amazfit? Discover how Amazfit can enhance your life today.

Who is Amazfit?

Amazfit, a leading global smart wearable brand focused on wellness and fitness, is part of Zepp Health (NYSE: ZEPP), a wellness health technology company. To learn more about Zepp Health, visit www.zepp.com

What type of smartwatches does Amazfit have?

Amazfit smart wearables and services are designed to help you live an active and fitness-forward lifestyle, and to ultimately take control of your well-being.


Lifestyle Series
Experience smartwatches designed for any lifestyle, combining fashionable design with cutting-edge technology. This flagship series is your perfect smart partner for everyday life, health, and fitness.

Performance Series
Empower yourself to unleash your inner athlete. This series utilizes advanced positioning and sports tracking technologies, along with AI-powered training guidance tailored to each user, helping you achieve peak performance.

Adventure Series
Built for bold outdoor explorers, this series features military-grade toughness and accurate GPS tracking. Whether you're in hot deserts, polar glaciers, or deep waters, the Adventure Series is designed to help you conquer the harshest environments.

Essential Series
This series makes the first steps into smart health and fitness attainable for everyone. Offering compact and intuitive smart wearables, this series makes it easy to start your wellness journey.

Who are some of Amazfit's partners?

  • Official smartwatch sponsor of the Escape from Alcatraz Triathlon in 2022, 2023 and 2024.
  • Official timekeeper of the NN Marathon Rotterdam 2024.
  • Official partner of Spartan Race US in 2022.
  • Ongoing partnership with adidas Runtastic since 2022, enabling Amazfit users to sync fitness data to the adidas Running app.
  • Partnerships with Coral Guardian and One Tree Planted for sustainability initiatives.

Who are the athletes that use Amazfit?

Preferred by Top Athletes: Chosen by elite athletes for its reliability and performance.

  • Morgan Pearson: Professional triathlete from the United States. Won a silver medal in the mixed relay at the 2020 Summer Olympics, a bronze medal at the 2021 World Triathlon Championships, and a gold medal 2024 World Triathlon Championship Series in Japan.
  • Yemaneberhan Crippa: Long-distance runner from Italy. Won a gold medal and bronze medal at the 2022 European Championships in Munich, and holds records in 3k, 5k, 10k, half marathon, and marathon in Italy.
  • Hendrik Pfeiffer: Long-distance runner from Germany. Won a silver medal at the German 10k Championship, and broke his personal best at 28:49.
  • Edyta Lewandowska: Endurance athlete from Poland. The first woman to conquer Brazil135+ Ultra record.

Is Amazfit into sustainability?

For products such as the Amazfit T-Rex Ultra, Amazfit T-Rex 2 Special Edition and Amazfit Balance Special Edition, product packaging was made with biodegradable materials and ink. 


We have also partnered with non-profit organizations Coral Guardian and One Tree Planted in support of their environmental restoration projects.

How many people use Amazfit?

Over 42 million daily active users in more than 90 countries trust Amazfit for their wearable technology wellness and fitness needs. 

What is special about Amazfit smartwatches?

Our smartwatches offer:
  •   Innovative Zepp OS: Health-focused operating system with a vast array of mini-apps and watch faces, fully integrating AI for seamless use.
  •   Zepp Flow™: Control your smartwatch, ask questions, and reply to messages using just your voice.
  •   Zepp Coach™: AI-powered coaching to optimize your training and recovery.
  •   Zepp Aura: A personal wellness assistant for better sleep, relaxation, and stress management. (subscription required).
  •   Long-Lasting Battery: Charge less and do more, with battery life that can last from 1-3 weeks on a single charge, depending on your chosen smartwatch and actual usage.

Have Amazfit smartwatches won any awards?

  • Our meticulous design process ensures that every feature is optimized for various fitness levels, health goals, and lifestyles and honored with iF Design and Red Dot Design Awards for exceptional style and functionality. Recent winners include:
  • Amazfit Balance; iF Design Award
  • Amazfit Active Edge; iF Design Award
  • Amazfit T-Rex Ultra; G-Mark Good Design Award
  • Amazfit GTR 3 Pro Limited Edition; iF Design Award

What kind of battery life do Amazfit smartwatches have?

Battery life for Amazfit smartwatches usually lasts for 1-3 weeks, depending on your specific model and individual usage.

What operating system do Amazfit devices use?

Amazfit smart wearables usually use our self-developed Zepp OS, which is specifically tailored to smartwatches - making it reliable and power efficient, and safe for matters regarding your privacy.

Who is Amazfit for?

At Amazfit, we lead, champion, and inform all types of athletes around the world, empowering them to make today better than yesterday and tomorrow better than today.
Smart wearables in our Performance Series (Cheetah, Falcon, Helio Ring) and Adventure Series (T-Rex) are ideal for endurance and outoor adventure athletes who want to optimize their sport performance and recovery. Likewise, our Lifestyle Series (Balance, Active) and Essential Series (Bip) are great for people who want to lead a more active lifestyle and value the everyday essentials.

Do I need to pay to use any features?

Amazfit smartwatches come with a range of built-in features that require no additional charge.
We only charge for optional subscription services including Zepp Aura and Zepp Fitness Membership, as well as some premium watch faces and mini apps in the app store of our Zepp App.

What smartphone app do Amazfit watches connect to?

Amazfit smart wearables connect to the Zepp App, which is compatible with iOS and Android devices. The Zepp App conducts health and fitness data analysis, features watch face and app stores, provides system updates for your watch, and much more.

Is my personal data safe with Amazfit?

At Amazfit, customer trust is our top priority and maintaining it is an ongoing commitment. We developed our powerful Zepp Operating System to accurately collect your data, keep it safe and protected, working efficiently to ensure reliability and that no system crashes or data loss occur. When shopping for Amazfit on Amazon, all the data is stored by Amazon Web Services (AWS) using AWS's cloud infrastructure in the US.

Does Amazfit sell data?

Amazfit does not sell your data. Please refer to our privacy policy as a reference:
https://www.amazfit.com/pages/privacy