When you run 100 miles through the mountains, through the heat, the altitude, the pain, your mind tends to quiet down. There’s no hype. No shortcuts. Just your breath, your heartbeat, and whatever’s left in the tank.
That’s where Rod Farvard feels most at home.
We’re proud to welcome Rod to the Amazfit team. He’s not just a podium-finishing ultrarunner. He’s a student of the craft. A data-driven mind with a monster engine. And now, he’s one of our global athletes.
Because the truth is, Rod represents everything we believe in: You don’t guess your way to greatness. You measure it.
Not Here for the Spotlight. Here for the Work.
Rod doesn’t chase clout—he chases the next climb. His breakout season didn’t happen overnight. From setting a supported Fast Know Time (FKT) on the John Muir Trail to earning a podium at Western States 100, it’s been years of 5 a.m. starts, lab-tested fueling plans, altitude adaptation, and a relentless pursuit of just a little better.
He runs with purpose in every step, and with precision on his wrist.
Tech That Keeps Up When the Body Wants to Give In
Training at this level means being obsessed with the details. Whether he’s prepping for UTMB, heat-training for Western States, or pushing his lactate threshold, Rod’s all-in on wearable data that helps him tune effort, optimize recovery, and make smart decisions when it counts.
That’s where our gear comes in: smartwatches that not only track performance but help you understand it. When Rod wears the Amazfit T-Rex 3 or adds the Amazfit Helio Strap, he’s not just capturing numbers—he’s turning them into next steps."
And for an athlete who thinks in VO₂ max, sodium loss, and split-second pace shifts, that makes all the difference.
“I’m Not Racing Other Runners. I’m Racing My Potential.”
That line from Rod stuck with us.
Because the point isn’t just winning a race. It’s showing up for yourself when no one’s watching. And for him, that means showing up when no one’s watching, pushing through quiet miles, and using every bit of data to grow.
Whether you’re prepping for your first trail race or your fiftieth 100-miler, Rod’s approach is something we can all learn from: Be curious. Be consistent. And don’t waste your data.
What's Next
You’ll see Rod this season at UTMB Mont Blanc, and you’ll see more of him across our channels—training, racing, and sharing how he builds performance mile by mile.
We share his story like we share yours: truthfully, thoughtfully, and with the kind of grit that comes from showing up.
Welcome to the family, Rod.